Grupo Frontera
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Marketing Playbook

Grupo Frontera

Locked plan CDMX Target 18-29 Edit parameters
62% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
5%
18-24
39%
25-34
46%
35-44
9%
45-64
1%
65-
0%
Gender & Interests
50% Male·50% Female
Top Affinities
Friends, Family & Relationships33%
Cars & Motorbikes31%
Toys, Children & Baby22%
Music21%

Fan Concentration — Mexico

1Mexico City
34% of fans
2Monterrey
13% of fans
3Guadalajara
15% of fans
4Puebla
11% of fans
5Queretaro
10% of fans

Recommended Channels

Instagram
15% of audience reach
Reachable: 2.1M
Engagement: 1.2%
Recommended
27%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
20% of audience reach
Reachable: 2.7M
Recommended
28%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
24% of audience reach
Reachable: 3.2M
Recommended
23%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
41% of audience reach
Reachable: 5.7M
Recommended
22%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram27%Highest concentration of target demo
TikTok28%Peak virality platform for 18-24
YouTube23%Music-video views build awareness; pre-roll ads for event promotion
Spotify22%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

C
Chevrolet
12% fan affinity

12% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

W
Walt Disney
10% fan affinity

10% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

H
Houston Livestock Show and Rodeo
9% fan affinity

9% of the fanbase shows affinity with Houston Livestock Show and Rodeo — a natural co-promotion or activation partner.

F
Ford
7% fan affinity

7% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

A
Apple
6% fan affinity

6% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

S
Spotify Music
6% fan affinity

6% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Grupo Frontera's audience concentrates in the 25-34 bracket (46%). A social-first push on TikTok and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (50%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 34% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan