Grupo Frontera
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Grupo Frontera

Cumbia RancheraParrandaNortenoMcAllen
Mexico City Affinity -13% in 90dStreaming -0% in 90d

Global Presence

Monthly Listeners
37.2M
-0%
YouTube Views
7.5B
Rank #321 Global
Spotify Playlist Reach
168.8M
Across editorial + user playlists
Spotify Popularity
85
Rank #110 Global
Instagram
3.0M
TikTok
3.9M
YouTube Subscribers
5.1M
Spotify Followers
8.6M
+5%
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Booking Intelligence — Mexico City
71
Booking Confidence

Strong affinity and trajectory in Mexico City. The data supports a booking.

City Affinity100
40% weight
Streaming Trajectory23
25% weight
Demographic Fit85
20% weight
Social Growth55
15% weight
Strengths
  • Mexico City affinity at 1.91, up -13% over 90 days — a strong, bookable base.
  • Core demo (25-34, 45%) aligns with arena and festival audiences.
Concerns
  • Affinity in Mexico City is softening (-13% in 90d).
  • Streaming momentum is flat-to-declining over the window.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan

Mexico City Metrics

Mexico City Monthly Listeners
2,866,794
City Affinity Index
1.91
-13%
Artist Rank in City
#9
Metro Population
19.0M

Streaming Trajectory — Mexico City

4.3M3.9M3.6M3.2M2.9M2026-01-112026-07-09

Fan Demographics — Instagram Audience

Age Distribution
13-17
5%
18-24
39%
25-34
45%
35-44
9%
45-64
1%
65-
0%
Gender & Interests
50% Male·50% Female
Top Affinities
Friends, Family & Relationships33%
Cars & Motorbikes32%
Toys, Children & Baby22%
Clothes, Shoes, Handbags & Accessories19%

Analysis

Grupo Frontera's position in Mexico City carries a Booking Confidence Score of 71/100 (green tier). City affinity sits at 1.91 (-13% in 90d), ranking #9 among the artist's cities. The 25-34 bracket (45%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.