Grupo Firme
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Marketing Playbook

Grupo Firme

Locked plan CDMX Target 18-29 Edit parameters
62% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
5%
18-24
40%
25-34
45%
35-44
10%
45-64
1%
65-
0%
Gender & Interests
36% Male·64% Female
Top Affinities
Friends, Family & Relationships37%
Toys, Children & Baby30%
Clothes, Shoes, Handbags & Accessories20%
Cars & Motorbikes20%

Fan Concentration — Mexico

1Mexico City
35% of fans
2Guadalajara
15% of fans
3Monterrey
11% of fans
4Puebla
11% of fans
5Queretaro
8% of fans

Recommended Channels

Instagram
17% of audience reach
Reachable: 4.2M
Engagement: 1.7%
Recommended
28%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
16% of audience reach
Reachable: 3.9M
Recommended
26%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
24% of audience reach
Reachable: 6.0M
Recommended
23%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
44% of audience reach
Reachable: 10.9M
Recommended
23%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram28%Highest concentration of target demo
TikTok26%Peak virality platform for 18-24
YouTube23%Music-video views build awareness; pre-roll ads for event promotion
Spotify23%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
17% fan affinity

17% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

N
Nike
7% fan affinity

7% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

A
Apple
6% fan affinity

6% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

S
Starbucks
6% fan affinity

6% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

S
Spotify Music
5% fan affinity

5% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

C
Chevrolet
5% fan affinity

5% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Grupo Firme's audience concentrates in the 25-34 bracket (45%). A social-first push on Instagram and TikTok should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (64%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 35% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan