Grupo Firme
NortenoCumbia RancheraCorridosTijuana
Mexico City Affinity -10% in 90dStreaming +3% in 90d
Global Presence
Monthly Listeners
22.2M
+3% ▲
YouTube Views
11.3B
Rank #172 Global
Spotify Playlist Reach
130.7M
Across editorial + user playlists
Spotify Popularity
83
Rank #155 Global
Instagram
6.6M
TikTok
6.2M
YouTube Subscribers
9.6M
Spotify Followers
17.2M
+3% ▲
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Booking Intelligence — Mexico City
72
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory28
25% weight
Demographic Fit84
20% weight
Social Growth53
15% weight
Strengths
- Mexico City affinity at 2.71, up -10% over 90 days — a strong, bookable base.
- Core demo (25-34, 45%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-10% in 90d).
- Streaming momentum is flat-to-declining over the window.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,422,688
City Affinity Index
2.71
-10% ▼
Artist Rank in City
#20
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
39%
25-34
45%
35-44
10%
45-64
1%
65-
0%
Gender & Interests
37% Male·63% Female
Top Affinities
Friends, Family & Relationships39%
Toys, Children & Baby30%
Beauty & Cosmetics20%
Clothes, Shoes, Handbags & Accessories19%
Analysis
Grupo Firme's position in Mexico City carries a Booking Confidence Score of 72/100 (green tier). City affinity sits at 2.71 (-10% in 90d), ranking #20 among the artist's cities. The 25-34 bracket (45%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.