Grupo Firme
NortenoCumbia RancheraCorridosTijuana
Mexico City Affinity +10% in 90dStreaming +4% in 90d
Global Presence
Monthly Listeners
24.7M
+4% ▲
YouTube Views
12.1B
Rank #162 Global
Spotify Playlist Reach
123.2M
Across editorial + user playlists
Spotify Popularity
85
Rank #130 Global
Instagram
6.8M
TikTok
6.3M
YouTube Subscribers
9.8M
Spotify Followers
17.9M
+3% ▲
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Booking Intelligence — Mexico City
78
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory55
25% weight
Demographic Fit84
20% weight
Social Growth51
15% weight
Strengths
- Mexico City affinity at 3.06, up +10% over 90 days — a strong, bookable base.
- Core demo (25-34, 45%) aligns with arena and festival audiences.
Concerns
- No material red flags in the current data for Mexico City.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,685,129
City Affinity Index
3.06
+10% ▲
Artist Rank in City
#17
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
39%
25-34
45%
35-44
9%
45-64
1%
65-
0%
Gender & Interests
36% Male·64% Female
Top Affinities
Friends, Family & Relationships39%
Toys, Children & Baby34%
Cars & Motorbikes25%
Clothes, Shoes, Handbags & Accessories19%
Analysis
Grupo Firme's position in Mexico City carries a Booking Confidence Score of 78/100 (green tier). City affinity sits at 3.06 (+10% in 90d), ranking #17 among the artist's cities. The 25-34 bracket (45%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.