Myke Towers
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Marketing Playbook

Myke Towers

Locked plan CDMX Target 18-29 Edit parameters
67% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
6%
18-24
47%
25-34
40%
35-44
6%
45-64
1%
65-
0%
Gender & Interests
61% Male·39% Female
Top Affinities
Friends, Family & Relationships28%
Clothes, Shoes, Handbags & Accessories24%
Music22%
Sports20%

Fan Concentration — Mexico

1Mexico City
68% of fans
2Guadalajara
32% of fans

Recommended Channels

Instagram
22% of audience reach
Reachable: 8.4M
Engagement: 4.4%
Recommended
33%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
7% of audience reach
Reachable: 2.7M
Recommended
18%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
26% of audience reach
Reachable: 9.8M
Recommended
25%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
45% of audience reach
Reachable: 16.9M
Recommended
24%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram33%Highest concentration of target demo
TikTok18%Peak virality platform for 18-24
YouTube25%Music-video views build awareness; pre-roll ads for event promotion
Spotify24%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

N
Nike
9% fan affinity

9% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

A
Apple
9% fan affinity

9% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

W
Walt Disney
8% fan affinity

8% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

A
Adidas
8% fan affinity

8% of the fanbase shows affinity with Adidas — a natural co-promotion or activation partner.

S
Spotify Music
6% fan affinity

6% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

H
Honda
5% fan affinity

5% of the fanbase shows affinity with Honda — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Myke Towers's audience concentrates in the 18-24 bracket (47%). A social-first push on Instagram and YouTube should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (61%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 68% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan