Myke Towers
ReggaetonUrbano LatinoPerreo
Mexico City Affinity +7% in 90dStreaming +7% in 90d
Global Presence
Monthly Listeners
44.8M
+7% ▲
YouTube Views
14.4B
Rank #119 Global
Spotify Playlist Reach
354.5M
Across editorial + user playlists
Spotify Popularity
89
Rank #59 Global
Instagram
12.5M
TikTok
4.1M
YouTube Subscribers
14.6M
Spotify Followers
25.2M
+3% ▲
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Booking Intelligence — Mexico City
80
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory60
25% weight
Demographic Fit87
20% weight
Social Growth49
15% weight
Strengths
- Mexico City affinity at 1.32, up +7% over 90 days — a strong, bookable base.
- Core demo (18-24, 47%) aligns with arena and festival audiences.
Concerns
- Social growth velocity (49) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,304,866
City Affinity Index
1.32
+7% ▲
Artist Rank in City
#25
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
47%
25-34
40%
35-44
6%
45-64
1%
65-
0%
Gender & Interests
61% Male·39% Female
Top Affinities
Friends, Family & Relationships28%
Clothes, Shoes, Handbags & Accessories24%
Music22%
Sports20%
Analysis
Myke Towers's position in Mexico City carries a Booking Confidence Score of 80/100 (green tier). City affinity sits at 1.32 (+7% in 90d), ranking #25 among the artist's cities. The 18-24 bracket (47%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.