Myke Towers
ReggaetonUrbano LatinoPerreo
Mexico City Affinity +21% in 90dStreaming +3% in 90d
Global Presence
Monthly Listeners
43.7M
+3% ▲
YouTube Views
14.6B
Rank #117 Global
Spotify Playlist Reach
356.9M
Across editorial + user playlists
Spotify Popularity
89
Rank #41 Global
Instagram
12.4M
TikTok
4.2M
YouTube Subscribers
14.6M
Spotify Followers
25.6M
+3% ▲
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Booking Intelligence — Mexico City
81
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory65
25% weight
Demographic Fit88
20% weight
Social Growth49
15% weight
Strengths
- Mexico City affinity at 1.51, up +21% over 90 days — a strong, bookable base.
- Streaming trajectory is positive and sustained — not a one-off spike.
- Core demo (18-24, 46%) aligns with arena and festival audiences.
Concerns
- Social growth velocity (49) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,341,798
City Affinity Index
1.51
+21% ▲
Artist Rank in City
#25
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
46%
25-34
41%
35-44
6%
45-64
1%
65-
0%
Gender & Interests
60% Male·40% Female
Top Affinities
Friends, Family & Relationships25%
Music23%
Clothes, Shoes, Handbags & Accessories22%
Sports20%
Analysis
Myke Towers's position in Mexico City carries a Booking Confidence Score of 81/100 (green tier). City affinity sits at 1.51 (+21% in 90d), ranking #25 among the artist's cities. The 18-24 bracket (46%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.