Luis Miguel
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Marketing Playbook

Luis Miguel

Locked plan CDMX Target 18-29 Edit parameters
43% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
2%
18-24
20%
25-34
44%
35-44
25%
45-64
8%
65-
0%
Gender & Interests
25% Male·75% Female
Top Affinities
Friends, Family & Relationships47%
Toys, Children & Baby32%
Travel, Tourism & Aviation29%
Restaurants, Food & Grocery25%

Fan Concentration — Mexico

1Mexico City
47% of fans
2Puebla
14% of fans
3Guadalajara
14% of fans
4Zapopan
5% of fans
5Monterrey
5% of fans

Recommended Channels

Instagram
19% of audience reach
Reachable: 2.8M
Engagement: 1.6%
Recommended
35%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
4% of audience reach
Reachable: 591.8K
Recommended
15%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
9% of audience reach
Reachable: 1.3M
Recommended
17%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
68% of audience reach
Reachable: 9.8M
Recommended
33%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram35%Highest concentration of target demo
TikTok15%Peak virality platform for 18-24
YouTube17%Music-video views build awareness; pre-roll ads for event promotion
Spotify33%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
17% fan affinity

17% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

A
Apple
7% fan affinity

7% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

S
Starbucks
7% fan affinity

7% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

N
Netflix
6% fan affinity

6% of the fanbase shows affinity with Netflix — a natural co-promotion or activation partner.

D
DC Entertainment
5% fan affinity

5% of the fanbase shows affinity with DC Entertainment — a natural co-promotion or activation partner.

N
Nike
5% fan affinity

5% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Luis Miguel's audience concentrates in the 25-34 bracket (44%). A social-first push on Instagram and Spotify should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (75%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 47% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan