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Marketing Playbook

Pesado

Locked plan CDMX Target 18-29 Edit parameters
44% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
2%
18-24
22%
25-34
44%
35-44
25%
45-64
7%
65-
0%
Gender & Interests
40% Male·60% Female
Top Affinities
Friends, Family & Relationships37%
Toys, Children & Baby26%
Music20%
Cars & Motorbikes19%

Fan Concentration — Mexico

1Mexico City
33% of fans
2Monterrey
12% of fans
3Puebla
11% of fans
4Guadalajara
11% of fans
5Queretaro
8% of fans

Recommended Channels

Instagram
13% of audience reach
Reachable: 213.4K
Engagement: 1.5%
Recommended
33%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
9% of audience reach
Reachable: 150.6K
Recommended
26%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
0% of audience reach
Reachable: 1.1K
Recommended
2%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
77% of audience reach
Reachable: 1.2M
Recommended
39%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram33%Highest concentration of target demo
TikTok26%Peak virality platform for 18-24
YouTube2%Music-video views build awareness; pre-roll ads for event promotion
Spotify39%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
12% fan affinity

12% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

S
Spotify Music
8% fan affinity

8% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

C
Chevrolet
6% fan affinity

6% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

S
Starbucks
6% fan affinity

6% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

A
Apple
6% fan affinity

6% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

D
DC Entertainment
5% fan affinity

5% of the fanbase shows affinity with DC Entertainment — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Pesado's audience concentrates in the 25-34 bracket (44%). A social-first push on Spotify and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (60%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 33% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan