Pesado
NortenoRegional MexicanAlternative R&BMonterrey
Mexico City Affinity -13% in 90dStreaming +15% in 90d
Global Presence
Monthly Listeners
9.5M
+15% ▲
YouTube Views
575.6K
Rank #108724 Global
Spotify Playlist Reach
26.7M
Across editorial + user playlists
Spotify Popularity
71
Rank #1520 Global
Instagram
485.1K
TikTok
342.3K
YouTube Subscribers
2.5K
Spotify Followers
2.8M
+3% ▲
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Booking Intelligence — Mexico City
70
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory35
25% weight
Demographic Fit66
20% weight
Social Growth51
15% weight
Strengths
- Mexico City affinity at 2.95, up -13% over 90 days — a strong, bookable base.
- Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-13% in 90d).
- Streaming momentum is flat-to-declining over the window.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
1,131,308
City Affinity Index
2.95
-13% ▼
Artist Rank in City
#119
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
2%
18-24
22%
25-34
44%
35-44
25%
45-64
7%
65-
0%
Gender & Interests
40% Male·60% Female
Top Affinities
Friends, Family & Relationships37%
Toys, Children & Baby26%
Music20%
Cars & Motorbikes19%
Analysis
Pesado's position in Mexico City carries a Booking Confidence Score of 70/100 (green tier). City affinity sits at 2.95 (-13% in 90d), ranking #119 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.