KAROL G
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Marketing Playbook

KAROL G

Locked plan CDMX Target 18-29 Edit parameters
63% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
6%
18-24
43%
25-34
41%
35-44
8%
45-64
1%
65-
0%
Gender & Interests
37% Male·63% Female
Top Affinities
Friends, Family & Relationships36%
Toys, Children & Baby26%
Clothes, Shoes, Handbags & Accessories23%
Travel, Tourism & Aviation21%

Fan Concentration — Mexico

1Mexico City
71% of fans
2Guadalajara
29% of fans

Recommended Channels

Instagram
30% of audience reach
Reachable: 44.4M
Engagement: 3.0%
Recommended
35%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
24% of audience reach
Reachable: 36.2M
Recommended
30%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
17% of audience reach
Reachable: 26.2M
Recommended
18%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
29% of audience reach
Reachable: 43.0M
Recommended
17%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram35%Highest concentration of target demo
TikTok30%Peak virality platform for 18-24
YouTube18%Music-video views build awareness; pre-roll ads for event promotion
Spotify17%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
13% fan affinity

13% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

S
Snap Inc.
8% fan affinity

8% of the fanbase shows affinity with Snap Inc. — a natural co-promotion or activation partner.

N
Nike
6% fan affinity

6% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

A
Apple
6% fan affinity

6% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

A
Adidas
5% fan affinity

5% of the fanbase shows affinity with Adidas — a natural co-promotion or activation partner.

S
Starbucks
4% fan affinity

4% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

KAROL G's audience concentrates in the 18-24 bracket (43%). A social-first push on Instagram and TikTok should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (63%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 71% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan