KAROL G
ReggaetonPerreoLatin PopMedellin
Mexico City Affinity -12% in 90dStreaming +5% in 90d
Global Presence
Monthly Listeners
52.8M
+5% ▲
YouTube Views
33.9B
Rank #24 Global
Spotify Playlist Reach
483.7M
Across editorial + user playlists
Spotify Popularity
88
Rank #40 Global
Instagram
70.3M
TikTok
55.1M
YouTube Subscribers
41.2M
Spotify Followers
65.5M
+3% ▲
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Booking Intelligence — Mexico City
71
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory27
25% weight
Demographic Fit84
20% weight
Social Growth49
15% weight
Strengths
- Mexico City affinity at 1.20, up -12% over 90 days — a strong, bookable base.
- Core demo (25-34, 42%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-12% in 90d).
- Streaming momentum is flat-to-declining over the window.
- Social growth velocity (49) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,548,791
City Affinity Index
1.20
-12% ▼
Artist Rank in City
#16
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
42%
25-34
42%
35-44
8%
45-64
1%
65-
0%
Gender & Interests
37% Male·63% Female
Top Affinities
Friends, Family & Relationships37%
Clothes, Shoes, Handbags & Accessories25%
Toys, Children & Baby22%
Travel, Tourism & Aviation21%
Analysis
KAROL G's position in Mexico City carries a Booking Confidence Score of 71/100 (green tier). City affinity sits at 1.20 (-12% in 90d), ranking #16 among the artist's cities. The 25-34 bracket (42%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.