Daddy Yankee
Home›Daddy Yankee
Marketing Playbook

Daddy Yankee

Locked plan CDMX Target 18-29 Edit parameters
59% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
5%
18-24
38%
25-34
43%
35-44
12%
45-64
3%
65-
0%
Gender & Interests
41% Male·59% Female
Top Affinities
Friends, Family & Relationships39%
Clothes, Shoes, Handbags & Accessories25%
Toys, Children & Baby24%
Camera & Photography23%

Fan Concentration — Mexico

1Mexico City
76% of fans
2Guadalajara
24% of fans

Recommended Channels

Instagram
34% of audience reach
Reachable: 30.0M
Engagement: 0.6%
Recommended
37%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
13% of audience reach
Reachable: 11.6M
Recommended
22%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
27% of audience reach
Reachable: 24.4M
Recommended
24%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
26% of audience reach
Reachable: 23.5M
Recommended
17%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram37%Highest concentration of target demo
TikTok22%Peak virality platform for 18-24
YouTube24%Music-video views build awareness; pre-roll ads for event promotion
Spotify17%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
11% fan affinity

11% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

A
Apple
8% fan affinity

8% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

N
Nike
6% fan affinity

6% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

A
Adidas
6% fan affinity

6% of the fanbase shows affinity with Adidas — a natural co-promotion or activation partner.

S
Starbucks
5% fan affinity

5% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

H
Honda
4% fan affinity

4% of the fanbase shows affinity with Honda — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Daddy Yankee's audience concentrates in the 25-34 bracket (43%). A social-first push on Instagram and YouTube should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (59%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 76% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan