Daddy Yankee
ReggaetonLatin Hip-HopLatin Hip-Hop/RapPuerto Rico
Mexico City Affinity +27% in 90dStreaming -1% in 90d
Global Presence
Monthly Listeners
66.0M
-1%
YouTube Views
29.7B
Rank #36 Global
Spotify Playlist Reach
540.8M
Across editorial + user playlists
Spotify Popularity
90
Rank #34 Global
Instagram
50.6M
TikTok
20.0M
YouTube Subscribers
41.8M
Spotify Followers
41.0M
+2% ▲
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Booking Intelligence — Mexico City
80
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory66
25% weight
Demographic Fit82
20% weight
Social Growth50
15% weight
Strengths
- Mexico City affinity at 1.05, up +27% over 90 days — a strong, bookable base.
- Streaming trajectory is positive and sustained — not a one-off spike.
- Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
- No material red flags in the current data for Mexico City.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,469,315
City Affinity Index
1.05
+27% ▲
Artist Rank in City
#23
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
38%
25-34
44%
35-44
12%
45-64
2%
65-
0%
Gender & Interests
42% Male·58% Female
Top Affinities
Friends, Family & Relationships38%
Toys, Children & Baby24%
Clothes, Shoes, Handbags & Accessories24%
Travel, Tourism & Aviation22%
Analysis
Daddy Yankee's position in Mexico City carries a Booking Confidence Score of 80/100 (green tier). City affinity sits at 1.05 (+27% in 90d), ranking #23 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.