Daddy Yankee
ReggaetonLatin Hip-HopLatin Hip-Hop/RapPuerto Rico
Mexico City Affinity -18% in 90dStreaming +4% in 90d
Global Presence
Monthly Listeners
65.6M
+4% ▲
YouTube Views
28.6B
Rank #35 Global
Spotify Playlist Reach
475.8M
Across editorial + user playlists
Spotify Popularity
88
Rank #44 Global
Instagram
50.9M
TikTok
19.7M
YouTube Subscribers
41.4M
Spotify Followers
39.8M
+2% ▲
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Booking Intelligence — Mexico City
67
Booking ConfidenceA credible opportunity in Mexico City with some risk — worth a closer look.
City Affinity94
40% weight
Streaming Trajectory21
25% weight
Demographic Fit81
20% weight
Social Growth50
15% weight
Strengths
- Mexico City affinity at 0.82, up -18% over 90 days — a strong, bookable base.
- Core demo (25-34, 43%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-18% in 90d).
- Streaming momentum is flat-to-declining over the window.
A credible opportunity in Mexico City with some risk — worth a closer look.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,160,786
City Affinity Index
0.82
-18% ▼
Artist Rank in City
#29
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
38%
25-34
43%
35-44
12%
45-64
3%
65-
0%
Gender & Interests
41% Male·59% Female
Top Affinities
Friends, Family & Relationships39%
Clothes, Shoes, Handbags & Accessories25%
Toys, Children & Baby24%
Camera & Photography23%
Analysis
Daddy Yankee's position in Mexico City carries a Booking Confidence Score of 67/100 (amber tier). City affinity sits at 0.82 (-18% in 90d), ranking #29 among the artist's cities. The 25-34 bracket (43%) maps directly to live-event audiences. On balance, the data suggests a watch-and-time approach rather than an immediate commitment.