Los Dareyes De La Sierra
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Marketing Playbook

Los Dareyes De La Sierra

Locked plan CDMX Target 18-29 Edit parameters
51% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
2%
18-24
25%
25-34
51%
35-44
19%
45-64
3%
65-
0%
Gender & Interests
60% Male·40% Female
Top Affinities
Friends, Family & Relationships30%
Music27%
Toys, Children & Baby25%
Cars & Motorbikes24%

Fan Concentration — Mexico

1Mexico City
33% of fans
2Guadalajara
14% of fans
3Puebla
13% of fans
4Monterrey
9% of fans
5Queretaro
8% of fans

Recommended Channels

Instagram
34% of audience reach
Reachable: 1.3M
Engagement: 1.0%
Recommended
38%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
18% of audience reach
Reachable: 714.0K
Recommended
26%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
13% of audience reach
Reachable: 501.8K
Recommended
16%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
35% of audience reach
Reachable: 1.4M
Recommended
20%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram38%Highest concentration of target demo
TikTok26%Peak virality platform for 18-24
YouTube16%Music-video views build awareness; pre-roll ads for event promotion
Spotify20%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
13% fan affinity

13% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

S
Spotify Music
12% fan affinity

12% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

A
Apple
11% fan affinity

11% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

C
Chevrolet
9% fan affinity

9% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

N
Nike
6% fan affinity

6% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

S
Starbucks
5% fan affinity

5% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Los Dareyes De La Sierra's audience concentrates in the 25-34 bracket (51%). A social-first push on Instagram and TikTok should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (60%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 33% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan