Los Dareyes De La Sierra
CorridosNortenoRegional MexicanNavojoa
Mexico City Affinity -13% in 90dStreaming +6% in 90d
Global Presence
Monthly Listeners
15.8M
+6% ▲
YouTube Views
1.7B
Rank #1834 Global
Spotify Playlist Reach
90.9M
Across editorial + user playlists
Spotify Popularity
78
Rank #461 Global
Instagram
2.6M
TikTok
1.4M
YouTube Subscribers
984.0K
Spotify Followers
2.7M
+9% ▲
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Booking Intelligence — Mexico City
69
Booking ConfidenceA credible opportunity in Mexico City with some risk — worth a closer look.
City Affinity100
40% weight
Streaming Trajectory28
25% weight
Demographic Fit76
20% weight
Social Growth48
15% weight
Strengths
- Mexico City affinity at 2.48, up -13% over 90 days — a strong, bookable base.
- Core demo (25-34, 51%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-13% in 90d).
- Streaming momentum is flat-to-declining over the window.
- Social growth velocity (48) is below the level expected for a confident green booking.
A credible opportunity in Mexico City with some risk — worth a closer look.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
1,593,051
City Affinity Index
2.48
-13% ▼
Artist Rank in City
#61
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
2%
18-24
25%
25-34
51%
35-44
19%
45-64
3%
65-
0%
Gender & Interests
60% Male·40% Female
Top Affinities
Friends, Family & Relationships30%
Music27%
Toys, Children & Baby25%
Cars & Motorbikes24%
Analysis
Los Dareyes De La Sierra's position in Mexico City carries a Booking Confidence Score of 69/100 (amber tier). City affinity sits at 2.48 (-13% in 90d), ranking #61 among the artist's cities. The 25-34 bracket (51%) maps directly to live-event audiences. On balance, the data suggests a watch-and-time approach rather than an immediate commitment.