Luis R Conriquez
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Marketing Playbook

Luis R Conriquez

Locked plan CDMX Target 18-29 Edit parameters
65% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
5%
18-24
43%
25-34
42%
35-44
8%
45-64
1%
65-
0%
Gender & Interests
73% Male·27% Female
Top Affinities
Cars & Motorbikes34%
Friends, Family & Relationships26%
Clothes, Shoes, Handbags & Accessories20%
Toys, Children & Baby20%

Fan Concentration — Mexico

1Mexico City
32% of fans
2Guadalajara
17% of fans
3Monterrey
12% of fans
4Puebla
11% of fans
5Zapopan
5% of fans

Recommended Channels

Instagram
19% of audience reach
Reachable: 3.1M
Engagement: 4.2%
Recommended
30%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
27% of audience reach
Reachable: 4.4M
Recommended
33%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
10% of audience reach
Reachable: 1.5M
Recommended
15%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
44% of audience reach
Reachable: 7.0M
Recommended
22%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram30%Highest concentration of target demo
TikTok33%Peak virality platform for 18-24
YouTube15%Music-video views build awareness; pre-roll ads for event promotion
Spotify22%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

C
Chevrolet
12% fan affinity

12% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

W
Walt Disney
10% fan affinity

10% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

A
Apple
7% fan affinity

7% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

N
Nike
6% fan affinity

6% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

F
Ford
6% fan affinity

6% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

S
Spotify Music
6% fan affinity

6% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Luis R Conriquez's audience concentrates in the 18-24 bracket (43%). A social-first push on TikTok and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (73%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 32% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan