Alfredo Olivas
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Marketing Playbook

Alfredo Olivas

Locked plan CDMX Target 18-29 Edit parameters
63% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
4%
18-24
41%
25-34
44%
35-44
9%
45-64
1%
65-
0%
Gender & Interests
42% Male·58% Female
Top Affinities
Friends, Family & Relationships36%
Toys, Children & Baby25%
Cars & Motorbikes23%
Clothes, Shoes, Handbags & Accessories17%

Fan Concentration — Mexico

1Mexico City
32% of fans
2Guadalajara
17% of fans
3Puebla
10% of fans
4Monterrey
10% of fans
5Queretaro
6% of fans

Recommended Channels

Instagram
21% of audience reach
Reachable: 3.6M
Engagement: 1.7%
Recommended
32%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
10% of audience reach
Reachable: 1.8M
Recommended
21%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
20% of audience reach
Reachable: 3.5M
Recommended
22%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
49% of audience reach
Reachable: 8.5M
Recommended
25%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram32%Highest concentration of target demo
TikTok21%Peak virality platform for 18-24
YouTube22%Music-video views build awareness; pre-roll ads for event promotion
Spotify25%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
15% fan affinity

15% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

A
Apple
7% fan affinity

7% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

C
Chevrolet
6% fan affinity

6% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

S
Starbucks
6% fan affinity

6% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

S
Spotify Music
5% fan affinity

5% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

H
Honda
5% fan affinity

5% of the fanbase shows affinity with Honda — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Alfredo Olivas's audience concentrates in the 25-34 bracket (44%). A social-first push on Instagram and Spotify should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (58%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 32% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan