Maluma
PerreoReggaetonUrbano LatinoMedellin
Mexico City Affinity +3% in 90dStreaming +0% in 90d
Global Presence
Monthly Listeners
49.4M
+0%
YouTube Views
27.5B
Rank #43 Global
Spotify Playlist Reach
450.5M
Across editorial + user playlists
Spotify Popularity
88
Rank #68 Global
Instagram
63.3M
TikTok
14.9M
YouTube Subscribers
31.0M
Spotify Followers
41.7M
+2% ▲
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Booking Intelligence — Mexico City
75
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory47
25% weight
Demographic Fit79
20% weight
Social Growth50
15% weight
Strengths
- Mexico City affinity at 1.41, up +3% over 90 days — a strong, bookable base.
- Core demo (25-34, 42%) aligns with arena and festival audiences.
Concerns
- No material red flags in the current data for Mexico City.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,725,517
City Affinity Index
1.41
+3% ▲
Artist Rank in City
#13
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
37%
25-34
42%
35-44
12%
45-64
3%
65-
0%
Gender & Interests
34% Male·66% Female
Top Affinities
Friends, Family & Relationships41%
Clothes, Shoes, Handbags & Accessories28%
Travel, Tourism & Aviation26%
Toys, Children & Baby24%
Analysis
Maluma's position in Mexico City carries a Booking Confidence Score of 75/100 (green tier). City affinity sits at 1.41 (+3% in 90d), ranking #13 among the artist's cities. The 25-34 bracket (42%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.