Maluma
PerreoReggaetonUrbano LatinoMedellin
Mexico City Affinity +14% in 90dStreaming -1% in 90d
Global Presence
Monthly Listeners
48.9M
-1% ▼
YouTube Views
27.8B
Rank #43 Global
Spotify Playlist Reach
455.0M
Across editorial + user playlists
Spotify Popularity
88
Rank #65 Global
Instagram
63.8M
TikTok
15.4M
YouTube Subscribers
31.1M
Spotify Followers
42.3M
+2% ▲
Loading map…
Booking Intelligence — Mexico City
77
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory53
25% weight
Demographic Fit81
20% weight
Social Growth51
15% weight
Strengths
- Mexico City affinity at 1.58, up +14% over 90 days — a strong, bookable base.
- Core demo (25-34, 43%) aligns with arena and festival audiences.
Concerns
- No material red flags in the current data for Mexico City.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,744,085
City Affinity Index
1.58
+14% ▲
Artist Rank in City
#15
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
38%
25-34
43%
35-44
11%
45-64
3%
65-
0%
Gender & Interests
33% Male·67% Female
Top Affinities
Friends, Family & Relationships37%
Clothes, Shoes, Handbags & Accessories28%
Toys, Children & Baby26%
Travel, Tourism & Aviation25%
Analysis
Maluma's position in Mexico City carries a Booking Confidence Score of 77/100 (green tier). City affinity sits at 1.58 (+14% in 90d), ranking #15 among the artist's cities. The 25-34 bracket (43%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.