Maluma
PerreoReggaetonUrbano LatinoMedellin
Mexico City Affinity -12% in 90dStreaming +4% in 90d
Global Presence
Monthly Listeners
48.9M
+4% ▲
YouTube Views
27.2B
Rank #40 Global
Spotify Playlist Reach
455.0M
Across editorial + user playlists
Spotify Popularity
87
Rank #60 Global
Instagram
63.3M
TikTok
14.4M
YouTube Subscribers
31.0M
Spotify Followers
41.1M
+2% ▲
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Booking Intelligence — Mexico City
70
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory26
25% weight
Demographic Fit80
20% weight
Social Growth50
15% weight
Strengths
- Mexico City affinity at 1.34, up -12% over 90 days — a strong, bookable base.
- Core demo (25-34, 43%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-12% in 90d).
- Streaming momentum is flat-to-declining over the window.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,641,567
City Affinity Index
1.34
-12% ▼
Artist Rank in City
#13
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
37%
25-34
43%
35-44
12%
45-64
3%
65-
0%
Gender & Interests
32% Male·68% Female
Top Affinities
Friends, Family & Relationships39%
Clothes, Shoes, Handbags & Accessories29%
Camera & Photography25%
Travel, Tourism & Aviation24%
Analysis
Maluma's position in Mexico City carries a Booking Confidence Score of 70/100 (green tier). City affinity sits at 1.34 (-12% in 90d), ranking #13 among the artist's cities. The 25-34 bracket (43%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.