Peso Pluma
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Peso Pluma

CorridosPerreoAlternative Hip-HopZapopan
Puebla Affinity +5% in 90dStreaming -3% in 90d

Global Presence

Monthly Listeners
45.6M
-3%
YouTube Views
12.6B
Rank #133 Global
Spotify Playlist Reach
258.4M
Across editorial + user playlists
Spotify Popularity
90
Rank #16 Global
Instagram
16.1M
TikTok
9.5M
YouTube Subscribers
9.3M
Spotify Followers
29.0M
+7%
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Booking Intelligence — Puebla
78
Booking Confidence

Strong affinity and trajectory in Puebla. The data supports a booking.

City Affinity100
40% weight
Streaming Trajectory53
25% weight
Demographic Fit85
20% weight
Social Growth49
15% weight
Strengths
  • Puebla affinity at 0.99, up +5% over 90 days — a strong, bookable base.
  • Puebla ranks #2 among the artist's listening cities.
  • Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
  • Social growth velocity (49) is below the level expected for a confident green booking.
Strong affinity and trajectory in Puebla. The data supports a booking.Compare with AlternativesStart Marketing Plan

Puebla Metrics

Puebla Monthly Listeners
1,516,637
City Affinity Index
0.99
+5%
Artist Rank in City
#2
Metro Population
2.2M

Streaming Trajectory — Puebla

1.6M1.3M1.1M762.3K468.7K2026-01-112026-07-09

Fan Demographics — Instagram Audience

Age Distribution
13-17
5%
18-24
40%
25-34
44%
35-44
9%
45-64
2%
65-
0%
Gender & Interests
75% Male·25% Female
Top Affinities
Music34%
Cars & Motorbikes29%
Clothes, Shoes, Handbags & Accessories24%
Friends, Family & Relationships22%

Analysis

Peso Pluma's position in Puebla carries a Booking Confidence Score of 78/100 (green tier). City affinity sits at 0.99 (+5% in 90d), ranking #2 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.