Peso Pluma
CorridosPerreoAlternative Hip-HopZapopan
Puebla Affinity -9% in 90dStreaming -4% in 90d
Global Presence
Monthly Listeners
44.5M
-4% ▼
YouTube Views
13.2B
Rank #132 Global
Spotify Playlist Reach
236.1M
Across editorial + user playlists
Spotify Popularity
91
Rank #24 Global
Instagram
15.9M
TikTok
9.4M
YouTube Subscribers
9.4M
Spotify Followers
30.3M
+6% ▲
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Booking Intelligence — Puebla
72
Booking ConfidenceStrong affinity and trajectory in Puebla. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory33
25% weight
Demographic Fit85
20% weight
Social Growth48
15% weight
Strengths
- Puebla affinity at 0.91, up -9% over 90 days — a strong, bookable base.
- Puebla ranks #2 among the artist's listening cities.
- Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
- Affinity in Puebla is softening (-9% in 90d).
- Streaming momentum is flat-to-declining over the window.
- Social growth velocity (48) is below the level expected for a confident green booking.
Strong affinity and trajectory in Puebla. The data supports a booking.Compare with AlternativesStart Marketing Plan
Puebla Metrics
Puebla Monthly Listeners
1,360,580
City Affinity Index
0.91
-9% ▼
Artist Rank in City
#2
Metro Population
2.2M
Streaming Trajectory — Puebla
Fan Demographics — Instagram Audience
Age Distribution
13-17
4%
18-24
40%
25-34
44%
35-44
9%
45-64
2%
65-
0%
Gender & Interests
76% Male·24% Female
Top Affinities
Music33%
Cars & Motorbikes30%
Clothes, Shoes, Handbags & Accessories23%
Friends, Family & Relationships21%
Analysis
Peso Pluma's position in Puebla carries a Booking Confidence Score of 72/100 (green tier). City affinity sits at 0.91 (-9% in 90d), ranking #2 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.