Peso Pluma
CorridosPerreoAlternative Hip-HopZapopan
Monterrey Affinity +2% in 90dStreaming -4% in 90d
Global Presence
Monthly Listeners
44.4M
-4% ▼
YouTube Views
13.2B
Rank #131 Global
Spotify Playlist Reach
236.6M
Across editorial + user playlists
Spotify Popularity
91
Rank #30 Global
Instagram
15.9M
TikTok
9.4M
YouTube Subscribers
9.4M
Spotify Followers
30.3M
+6% ▲
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Booking Intelligence — Monterrey
89
Booking ConfidenceStrong affinity and trajectory in Monterrey. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory100
25% weight
Demographic Fit84
20% weight
Social Growth48
15% weight
Strengths
- Monterrey affinity at 0.88, up +2% over 90 days — a strong, bookable base.
- Monterrey ranks #2 among the artist's listening cities.
- Streaming trajectory is positive and sustained — not a one-off spike.
- Core demo (25-34, 45%) aligns with arena and festival audiences.
Concerns
- Social growth velocity (48) is below the level expected for a confident green booking.
Strong affinity and trajectory in Monterrey. The data supports a booking.Compare with AlternativesStart Marketing Plan
Monterrey Metrics
Monterrey Monthly Listeners
1,353,204
City Affinity Index
0.88
+2% ▲
Artist Rank in City
#2
Metro Population
3.7M
Streaming Trajectory — Monterrey
Fan Demographics — Instagram Audience
Age Distribution
13-17
4%
18-24
40%
25-34
45%
35-44
10%
45-64
2%
65-
0%
Gender & Interests
76% Male·24% Female
Top Affinities
Music32%
Cars & Motorbikes31%
Clothes, Shoes, Handbags & Accessories22%
Friends, Family & Relationships22%
Analysis
Peso Pluma's position in Monterrey carries a Booking Confidence Score of 89/100 (green tier). City affinity sits at 0.88 (+2% in 90d), ranking #2 among the artist's cities. The 25-34 bracket (45%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.