Peso Pluma
CorridosPerreoAlternative Hip-HopZapopan
Monterrey Affinity +1% in 90dStreaming -3% in 90d
Global Presence
Monthly Listeners
45.6M
-3% ▼
YouTube Views
12.6B
Rank #133 Global
Spotify Playlist Reach
258.4M
Across editorial + user playlists
Spotify Popularity
90
Rank #16 Global
Instagram
16.1M
TikTok
9.5M
YouTube Subscribers
9.3M
Spotify Followers
29.0M
+7% ▲
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Booking Intelligence — Monterrey
75
Booking ConfidenceStrong affinity and trajectory in Monterrey. The data supports a booking.
City Affinity95
40% weight
Streaming Trajectory49
25% weight
Demographic Fit85
20% weight
Social Growth49
15% weight
Strengths
- Monterrey affinity at 0.83, up +1% over 90 days — a strong, bookable base.
- Monterrey ranks #1 among the artist's listening cities.
- Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
- Social growth velocity (49) is below the level expected for a confident green booking.
Strong affinity and trajectory in Monterrey. The data supports a booking.Compare with AlternativesStart Marketing Plan
Monterrey Metrics
Monterrey Monthly Listeners
1,113,016
City Affinity Index
0.83
+1% ▲
Artist Rank in City
#1
Metro Population
3.7M
Streaming Trajectory — Monterrey
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
40%
25-34
44%
35-44
9%
45-64
2%
65-
0%
Gender & Interests
75% Male·25% Female
Top Affinities
Music34%
Cars & Motorbikes29%
Clothes, Shoes, Handbags & Accessories24%
Friends, Family & Relationships22%
Analysis
Peso Pluma's position in Monterrey carries a Booking Confidence Score of 75/100 (green tier). City affinity sits at 0.83 (+1% in 90d), ranking #1 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.