Peso Pluma
CorridosPerreoAlternative Hip-HopZapopan
Mexico City Affinity -2% in 90dStreaming -4% in 90d
Global Presence
Monthly Listeners
44.5M
-4% ▼
YouTube Views
13.2B
Rank #132 Global
Spotify Playlist Reach
236.1M
Across editorial + user playlists
Spotify Popularity
91
Rank #24 Global
Instagram
15.9M
TikTok
9.4M
YouTube Subscribers
9.4M
Spotify Followers
30.3M
+6% ▲
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Booking Intelligence — Mexico City
73
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory37
25% weight
Demographic Fit85
20% weight
Social Growth48
15% weight
Strengths
- Mexico City affinity at 2.27, up -2% over 90 days — a strong, bookable base.
- Mexico City ranks #3 among the artist's listening cities.
- Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
- Streaming momentum is flat-to-declining over the window.
- Social growth velocity (48) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
3,948,884
City Affinity Index
2.27
-2% ▼
Artist Rank in City
#3
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
4%
18-24
40%
25-34
44%
35-44
9%
45-64
2%
65-
0%
Gender & Interests
76% Male·24% Female
Top Affinities
Music33%
Cars & Motorbikes30%
Clothes, Shoes, Handbags & Accessories23%
Friends, Family & Relationships21%
Analysis
Peso Pluma's position in Mexico City carries a Booking Confidence Score of 73/100 (green tier). City affinity sits at 2.27 (-2% in 90d), ranking #3 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.