Gabito Ballesteros
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Marketing Playbook

Gabito Ballesteros

Locked plan CDMX Target 18-29 Edit parameters
70% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
9%
18-24
53%
25-34
34%
35-44
4%
45-64
0%
65-
0%
Gender & Interests
66% Male·34% Female
Top Affinities
Cars & Motorbikes31%
Music22%
Clothes, Shoes, Handbags & Accessories20%
Friends, Family & Relationships19%

Fan Concentration — Mexico

1Mexico City
35% of fans
2Guadalajara
14% of fans
3Puebla
12% of fans
4Monterrey
9% of fans
5Queretaro
7% of fans

Recommended Channels

Instagram
27% of audience reach
Reachable: 3.2M
Engagement: 8.2%
Recommended
35%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
23% of audience reach
Reachable: 2.7M
Recommended
31%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
6% of audience reach
Reachable: 707.0K
Recommended
12%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
44% of audience reach
Reachable: 5.1M
Recommended
22%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram35%Highest concentration of target demo
TikTok31%Peak virality platform for 18-24
YouTube12%Music-video views build awareness; pre-roll ads for event promotion
Spotify22%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
12% fan affinity

12% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

C
Chevrolet
9% fan affinity

9% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

S
Spotify Music
8% fan affinity

8% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

N
Nike
8% fan affinity

8% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

A
Apple
6% fan affinity

6% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

A
Adidas
5% fan affinity

5% of the fanbase shows affinity with Adidas — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Gabito Ballesteros's audience concentrates in the 18-24 bracket (53%). A social-first push on Instagram and TikTok should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (66%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 35% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan