Oscar Maydon
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Marketing Playbook

Oscar Maydon

Locked plan CDMX Target 18-29 Edit parameters
70% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
9%
18-24
53%
25-34
34%
35-44
4%
45-64
0%
65-
0%
Gender & Interests
59% Male·41% Female
Top Affinities
Cars & Motorbikes26%
Friends, Family & Relationships23%
Clothes, Shoes, Handbags & Accessories22%
Music20%

Fan Concentration — Mexico

1Mexico City
33% of fans
2Guadalajara
15% of fans
3Monterrey
11% of fans
4Puebla
11% of fans
5Zapopan
5% of fans

Recommended Channels

Instagram
17% of audience reach
Reachable: 1.8M
Engagement: 5.3%
Recommended
30%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
18% of audience reach
Reachable: 1.9M
Recommended
30%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
5% of audience reach
Reachable: 496.3K
Recommended
11%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
61% of audience reach
Reachable: 6.5M
Recommended
29%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram30%Highest concentration of target demo
TikTok30%Peak virality platform for 18-24
YouTube11%Music-video views build awareness; pre-roll ads for event promotion
Spotify29%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
17% fan affinity

17% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

S
Spotify Music
7% fan affinity

7% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

C
Chevrolet
7% fan affinity

7% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

N
Nike
7% fan affinity

7% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

A
Apple
6% fan affinity

6% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

F
Ford
6% fan affinity

6% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Oscar Maydon's audience concentrates in the 18-24 bracket (53%). A social-first push on Instagram and TikTok should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (59%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 33% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan