J Balvin
ReggaetonPerreoUrbano LatinoMedellin
Mexico City Affinity +20% in 90dStreaming -4% in 90d
Global Presence
Monthly Listeners
69.9M
-4% ▼
YouTube Views
28.5B
Rank #41 Global
Spotify Playlist Reach
620.1M
Across editorial + user playlists
Spotify Popularity
90
Rank #39 Global
Instagram
49.1M
TikTok
22.4M
YouTube Subscribers
35.3M
Spotify Followers
42.6M
+2% ▲
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Booking Intelligence — Mexico City
78
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory56
25% weight
Demographic Fit83
20% weight
Social Growth49
15% weight
Strengths
- Mexico City affinity at 1.09, up +20% over 90 days — a strong, bookable base.
- Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
- Social growth velocity (49) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,701,991
City Affinity Index
1.09
+20% ▲
Artist Rank in City
#16
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
39%
25-34
44%
35-44
10%
45-64
2%
65-
0%
Gender & Interests
41% Male·59% Female
Top Affinities
Friends, Family & Relationships36%
Clothes, Shoes, Handbags & Accessories27%
Toys, Children & Baby25%
Travel, Tourism & Aviation23%
Analysis
J Balvin's position in Mexico City carries a Booking Confidence Score of 78/100 (green tier). City affinity sits at 1.09 (+20% in 90d), ranking #16 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.