J Balvin
ReggaetonPerreoUrbano LatinoMedellin
Mexico City Affinity -12% in 90dStreaming -4% in 90d
Global Presence
Monthly Listeners
72.2M
-4% ▼
YouTube Views
27.8B
Rank #37 Global
Spotify Playlist Reach
635.9M
Across editorial + user playlists
Spotify Popularity
89
Rank #32 Global
Instagram
49.4M
TikTok
22.6M
YouTube Subscribers
35.2M
Spotify Followers
41.5M
+2% ▲
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Booking Intelligence — Mexico City
68
Booking ConfidenceA credible opportunity in Mexico City with some risk — worth a closer look.
City Affinity100
40% weight
Streaming Trajectory19
25% weight
Demographic Fit81
20% weight
Social Growth50
15% weight
Strengths
- Mexico City affinity at 0.90, up -12% over 90 days — a strong, bookable base.
- Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-12% in 90d).
- Streaming momentum is flat-to-declining over the window.
A credible opportunity in Mexico City with some risk — worth a closer look.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,610,230
City Affinity Index
0.90
-12% ▼
Artist Rank in City
#14
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
38%
25-34
44%
35-44
11%
45-64
2%
65-
0%
Gender & Interests
40% Male·60% Female
Top Affinities
Friends, Family & Relationships38%
Clothes, Shoes, Handbags & Accessories28%
Toys, Children & Baby23%
Camera & Photography23%
Analysis
J Balvin's position in Mexico City carries a Booking Confidence Score of 68/100 (amber tier). City affinity sits at 0.90 (-12% in 90d), ranking #14 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data suggests a watch-and-time approach rather than an immediate commitment.