Rauw Alejandro
ReggaetonPerreoUrbano LatinoSan Juan
Mexico City Affinity +5% in 90dStreaming +0% in 90d
Global Presence
Monthly Listeners
53.7M
+0%
YouTube Views
19.4B
Rank #79 Global
Spotify Playlist Reach
379.6M
Across editorial + user playlists
Spotify Popularity
90
Rank #36 Global
Instagram
20.6M
TikTok
18.7M
YouTube Subscribers
15.5M
Spotify Followers
35.0M
+2% ▲
Loading map…
Booking Intelligence — Mexico City
77
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory49
25% weight
Demographic Fit86
20% weight
Social Growth48
15% weight
Strengths
- Mexico City affinity at 1.49, up +5% over 90 days — a strong, bookable base.
- Core demo (18-24, 46%) aligns with arena and festival audiences.
Concerns
- Social growth velocity (48) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
3,125,749
City Affinity Index
1.49
+5% ▲
Artist Rank in City
#8
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
7%
18-24
46%
25-34
41%
35-44
6%
45-64
1%
65-
0%
Gender & Interests
38% Male·62% Female
Top Affinities
Friends, Family & Relationships32%
Clothes, Shoes, Handbags & Accessories28%
Music23%
Camera & Photography23%
Analysis
Rauw Alejandro's position in Mexico City carries a Booking Confidence Score of 77/100 (green tier). City affinity sits at 1.49 (+5% in 90d), ranking #8 among the artist's cities. The 18-24 bracket (46%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.