Rauw Alejandro
ReggaetonPerreoUrbano LatinoSan Juan
Mexico City Affinity +15% in 90dStreaming -0% in 90d
Global Presence
Monthly Listeners
52.6M
-0%
YouTube Views
19.6B
Rank #80 Global
Spotify Playlist Reach
390.5M
Across editorial + user playlists
Spotify Popularity
90
Rank #27 Global
Instagram
20.5M
TikTok
18.6M
YouTube Subscribers
15.5M
Spotify Followers
35.5M
+2% ▲
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Booking Intelligence — Mexico City
78
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory54
25% weight
Demographic Fit87
20% weight
Social Growth49
15% weight
Strengths
- Mexico City affinity at 1.67, up +15% over 90 days — a strong, bookable base.
- Core demo (18-24, 45%) aligns with arena and festival audiences.
Concerns
- Social growth velocity (49) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
3,120,246
City Affinity Index
1.67
+15% ▲
Artist Rank in City
#9
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
7%
18-24
45%
25-34
42%
35-44
6%
45-64
1%
65-
0%
Gender & Interests
39% Male·61% Female
Top Affinities
Friends, Family & Relationships32%
Clothes, Shoes, Handbags & Accessories26%
Toys, Children & Baby24%
Camera & Photography22%
Analysis
Rauw Alejandro's position in Mexico City carries a Booking Confidence Score of 78/100 (green tier). City affinity sits at 1.67 (+15% in 90d), ranking #9 among the artist's cities. The 18-24 bracket (45%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.