Bad Bunny
ReggaetonPerreoUrbano LatinoVega Baja
Mexico City Affinity -9% in 90dStreaming -8% in 90d
Global Presence
Monthly Listeners
98.0M
-8% ▼
YouTube Views
48.3B
Rank #6 Global
Spotify Playlist Reach
804.1M
Across editorial + user playlists
Spotify Popularity
98
Rank #2 Global
Instagram
53.9M
TikTok
41.6M
YouTube Subscribers
53.0M
Spotify Followers
119.5M
+5% ▲
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Booking Intelligence — Mexico City
69
Booking ConfidenceA credible opportunity in Mexico City with some risk — worth a closer look.
City Affinity100
40% weight
Streaming Trajectory19
25% weight
Demographic Fit85
20% weight
Social Growth49
15% weight
Strengths
- Mexico City affinity at 1.05, up -9% over 90 days — a strong, bookable base.
- Mexico City ranks #3 among the artist's listening cities.
- Core demo (25-34, 43%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-9% in 90d).
- Streaming momentum is flat-to-declining over the window.
- Social growth velocity (49) is below the level expected for a confident green booking.
A credible opportunity in Mexico City with some risk — worth a closer look.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
4,146,510
City Affinity Index
1.05
-9% ▼
Artist Rank in City
#3
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
42%
25-34
43%
35-44
8%
45-64
1%
65-
0%
Gender & Interests
48% Male·52% Female
Top Affinities
Friends, Family & Relationships35%
Clothes, Shoes, Handbags & Accessories30%
Toys, Children & Baby24%
Music23%
Analysis
Bad Bunny's position in Mexico City carries a Booking Confidence Score of 69/100 (amber tier). City affinity sits at 1.05 (-9% in 90d), ranking #3 among the artist's cities. The 25-34 bracket (43%) maps directly to live-event audiences. On balance, the data suggests a watch-and-time approach rather than an immediate commitment.