Bad Bunny
ReggaetonPerreoUrbano LatinoVega Baja
Mexico City Affinity +4% in 90dStreaming -3% in 90d
Global Presence
Monthly Listeners
97.1M
-3% ▼
YouTube Views
49.6B
Rank #6 Global
Spotify Playlist Reach
741.2M
Across editorial + user playlists
Spotify Popularity
99
Rank #2 Global
Instagram
53.5M
TikTok
41.5M
YouTube Subscribers
53.2M
Spotify Followers
123.2M
+4% ▲
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Booking Intelligence — Mexico City
75
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory44
25% weight
Demographic Fit85
20% weight
Social Growth48
15% weight
Strengths
- Mexico City affinity at 1.11, up +4% over 90 days — a strong, bookable base.
- Mexico City ranks #1 among the artist's listening cities.
- Core demo (18-24, 42%) aligns with arena and festival audiences.
Concerns
- Streaming momentum is flat-to-declining over the window.
- Social growth velocity (48) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
4,238,734
City Affinity Index
1.11
+4% ▲
Artist Rank in City
#1
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
42%
25-34
42%
35-44
8%
45-64
1%
65-
0%
Gender & Interests
48% Male·52% Female
Top Affinities
Friends, Family & Relationships36%
Clothes, Shoes, Handbags & Accessories28%
Toys, Children & Baby23%
Music23%
Analysis
Bad Bunny's position in Mexico City carries a Booking Confidence Score of 75/100 (green tier). City affinity sits at 1.11 (+4% in 90d), ranking #1 among the artist's cities. The 18-24 bracket (42%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.