Bad Bunny
ReggaetonPerreoUrbano LatinoVega Baja
Mexico City Affinity +23% in 90dStreaming -11% in 90d
Global Presence
Monthly Listeners
89.2M
-11% ▼
YouTube Views
50.1B
Rank #7 Global
Spotify Playlist Reach
739.0M
Across editorial + user playlists
Spotify Popularity
98
Rank #2 Global
Instagram
53.1M
TikTok
41.3M
YouTube Subscribers
53.4M
Spotify Followers
126.3M
+4% ▲
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Booking Intelligence — Mexico City
77
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory50
25% weight
Demographic Fit86
20% weight
Social Growth49
15% weight
Strengths
- Mexico City affinity at 1.32, up +23% over 90 days — a strong, bookable base.
- Mexico City ranks #2 among the artist's listening cities.
- Core demo (25-34, 43%) aligns with arena and festival audiences.
Concerns
- Social growth velocity (49) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
4,170,374
City Affinity Index
1.32
+23% ▲
Artist Rank in City
#2
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
43%
25-34
43%
35-44
8%
45-64
1%
65-
0%
Gender & Interests
48% Male·52% Female
Top Affinities
Friends, Family & Relationships34%
Clothes, Shoes, Handbags & Accessories26%
Toys, Children & Baby26%
Travel, Tourism & Aviation22%
Analysis
Bad Bunny's position in Mexico City carries a Booking Confidence Score of 77/100 (green tier). City affinity sits at 1.32 (+23% in 90d), ranking #2 among the artist's cities. The 25-34 bracket (43%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.