Los Invasores De Nuevo León
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Marketing Playbook

Los Invasores De Nuevo León

Locked plan CDMX Target 18-29 Edit parameters
45% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
2%
18-24
23%
25-34
43%
35-44
25%
45-64
7%
65-
0%
Gender & Interests
53% Male·47% Female
Top Affinities
Friends, Family & Relationships35%
Cars & Motorbikes24%
Music22%
Toys, Children & Baby22%

Fan Concentration — Mexico

1Mexico City
28% of fans
2Monterrey
14% of fans
3Guadalajara
12% of fans
4Queretaro
8% of fans
5Zapopan
8% of fans

Recommended Channels

Instagram
6% of audience reach
Reachable: 112.2K
Engagement: 0.3%
Recommended
26%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
0% of audience reach
Recommended
0%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
12% of audience reach
Reachable: 213.8K
Recommended
26%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
82% of audience reach
Reachable: 1.5M
Recommended
48%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram26%Highest concentration of target demo
TikTok0%Peak virality platform for 18-24
YouTube26%Music-video views build awareness; pre-roll ads for event promotion
Spotify48%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
8% fan affinity

8% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

C
Chevrolet
8% fan affinity

8% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

S
Spotify Music
8% fan affinity

8% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

A
Apple
7% fan affinity

7% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

F
Ford
5% fan affinity

5% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

S
Starbucks
4% fan affinity

4% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Los Invasores De Nuevo León's audience concentrates in the 25-34 bracket (43%). A social-first push on Spotify and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (53%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 28% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan