Calibre 50
Regional MexicanNortenoCorridosMazatlán
Mexico City Affinity -16% in 90dStreaming +0% in 90d
Global Presence
Monthly Listeners
16.9M
+0%
YouTube Views
11.3B
Rank #175 Global
Spotify Playlist Reach
76.5M
Across editorial + user playlists
Spotify Popularity
78
Rank #432 Global
Instagram
2.1M
TikTok
1.4M
YouTube Subscribers
8.3M
Spotify Followers
14.0M
+3% ▲
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Booking Intelligence — Mexico City
69
Booking ConfidenceA credible opportunity in Mexico City with some risk — worth a closer look.
City Affinity100
40% weight
Streaming Trajectory19
25% weight
Demographic Fit83
20% weight
Social Growth50
15% weight
Strengths
- Mexico City affinity at 2.82, up -16% over 90 days — a strong, bookable base.
- Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-16% in 90d).
- Streaming momentum is flat-to-declining over the window.
A credible opportunity in Mexico City with some risk — worth a closer look.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
1,920,378
City Affinity Index
2.82
-16% ▼
Artist Rank in City
#37
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
3%
18-24
39%
25-34
44%
35-44
12%
45-64
2%
65-
0%
Gender & Interests
42% Male·58% Female
Top Affinities
Friends, Family & Relationships32%
Toys, Children & Baby22%
Music19%
Cars & Motorbikes18%
Analysis
Calibre 50's position in Mexico City carries a Booking Confidence Score of 69/100 (amber tier). City affinity sits at 2.82 (-16% in 90d), ranking #37 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data suggests a watch-and-time approach rather than an immediate commitment.