Cartel De Santa
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Marketing Playbook

Cartel De Santa

Locked plan CDMX Target 18-29 Edit parameters
66% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
4%
18-24
45%
25-34
41%
35-44
9%
45-64
1%
65-
0%
Gender & Interests
67% Male·33% Female
Top Affinities
Friends, Family & Relationships31%
Cars & Motorbikes22%
Television & Film20%
Sports20%

Fan Concentration — Mexico

1Mexico City
34% of fans
2Puebla
13% of fans
3Monterrey
9% of fans
4Guadalajara
11% of fans
5Queretaro
7% of fans

Recommended Channels

Instagram
5% of audience reach
Reachable: 1.6M
Engagement: 2.4%
Recommended
16%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
23% of audience reach
Reachable: 7.7M
Recommended
33%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
28% of audience reach
Reachable: 9.3M
Recommended
27%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
43% of audience reach
Reachable: 14.1M
Recommended
24%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram16%Highest concentration of target demo
TikTok33%Peak virality platform for 18-24
YouTube27%Music-video views build awareness; pre-roll ads for event promotion
Spotify24%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

N
Nike
7% fan affinity

7% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

A
Apple
7% fan affinity

7% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

W
Walt Disney
5% fan affinity

5% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

D
DC Entertainment
5% fan affinity

5% of the fanbase shows affinity with DC Entertainment — a natural co-promotion or activation partner.

A
Adidas
5% fan affinity

5% of the fanbase shows affinity with Adidas — a natural co-promotion or activation partner.

N
Netflix
4% fan affinity

4% of the fanbase shows affinity with Netflix — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Cartel De Santa's audience concentrates in the 18-24 bracket (45%). A social-first push on TikTok and YouTube should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (67%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 34% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan