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Marketing Playbook

Duelo

Locked plan CDMX Target 18-29 Edit parameters
52% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
2%
18-24
27%
25-34
49%
35-44
18%
45-64
4%
65-
0%
Gender & Interests
34% Male·66% Female
Top Affinities
Friends, Family & Relationships44%
Toys, Children & Baby28%
Cars & Motorbikes20%
Restaurants, Food & Grocery20%

Fan Concentration — Mexico

1Mexico City
27% of fans
2Monterrey
18% of fans
3Leon
3% of fans
4Guadalajara
12% of fans
5Puebla
10% of fans

Recommended Channels

Instagram
10% of audience reach
Reachable: 207.8K
Engagement: 1.5%
Recommended
27%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
2% of audience reach
Reachable: 49.1K
Recommended
12%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
26% of audience reach
Reachable: 508.6K
Recommended
29%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
62% of audience reach
Reachable: 1.2M
Recommended
32%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram27%Highest concentration of target demo
TikTok12%Peak virality platform for 18-24
YouTube29%Music-video views build awareness; pre-roll ads for event promotion
Spotify32%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
13% fan affinity

13% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

A
Apple
7% fan affinity

7% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

S
Spotify Music
7% fan affinity

7% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

S
Starbucks
6% fan affinity

6% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

C
Chevrolet
5% fan affinity

5% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

N
Netflix
5% fan affinity

5% of the fanbase shows affinity with Netflix — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Duelo's audience concentrates in the 25-34 bracket (49%). A social-first push on Spotify and YouTube should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (66%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 27% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan