Lenin Ramírez
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Marketing Playbook

Lenin Ramírez

Locked plan CDMX Target 18-29 Edit parameters
63% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
4%
18-24
41%
25-34
45%
35-44
10%
45-64
1%
65-
0%
Gender & Interests
57% Male·43% Female
Top Affinities
Cars & Motorbikes31%
Friends, Family & Relationships30%
Toys, Children & Baby25%
Sports19%

Fan Concentration — Mexico

1Mexico City
36% of fans
2Puebla
13% of fans
3Guadalajara
14% of fans
4Monterrey
7% of fans
5Zapopan
6% of fans

Recommended Channels

Instagram
30% of audience reach
Reachable: 1.2M
Engagement: 3.4%
Recommended
46%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
0% of audience reach
Reachable: 3.4K
Recommended
2%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
10% of audience reach
Reachable: 410.1K
Recommended
19%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
59% of audience reach
Reachable: 2.3M
Recommended
33%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram46%Highest concentration of target demo
TikTok2%Peak virality platform for 18-24
YouTube19%Music-video views build awareness; pre-roll ads for event promotion
Spotify33%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
14% fan affinity

14% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

C
Chevrolet
11% fan affinity

11% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

A
Apple
9% fan affinity

9% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

S
Spotify Music
8% fan affinity

8% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

F
Ford
5% fan affinity

5% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

N
Nike
5% fan affinity

5% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Lenin Ramírez's audience concentrates in the 25-34 bracket (45%). A social-first push on Instagram and Spotify should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (57%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 36% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan