Anuel AA
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Marketing Playbook

Anuel AA

Locked plan CDMX Target 18-29 Edit parameters
65% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
6%
18-24
44%
25-34
42%
35-44
7%
45-64
1%
65-
0%
Gender & Interests
48% Male·52% Female
Top Affinities
Friends, Family & Relationships33%
Clothes, Shoes, Handbags & Accessories22%
Toys, Children & Baby22%
Music18%

Fan Concentration — Mexico

1Mexico City
72% of fans
2Guadalajara
28% of fans

Recommended Channels

Instagram
30% of audience reach
Reachable: 24.3M
Engagement: 3.7%
Recommended
38%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
6% of audience reach
Reachable: 4.7M
Recommended
16%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
24% of audience reach
Reachable: 19.5M
Recommended
24%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
41% of audience reach
Reachable: 33.7M
Recommended
22%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram38%Highest concentration of target demo
TikTok16%Peak virality platform for 18-24
YouTube24%Music-video views build awareness; pre-roll ads for event promotion
Spotify22%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
12% fan affinity

12% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

N
Nike
8% fan affinity

8% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

A
Apple
7% fan affinity

7% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

S
Snap Inc.
7% fan affinity

7% of the fanbase shows affinity with Snap Inc. — a natural co-promotion or activation partner.

A
Adidas
7% fan affinity

7% of the fanbase shows affinity with Adidas — a natural co-promotion or activation partner.

H
Honda
5% fan affinity

5% of the fanbase shows affinity with Honda — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Anuel AA's audience concentrates in the 18-24 bracket (44%). A social-first push on Instagram and YouTube should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (52%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 72% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan