LOS DOS DE TAMAULIPAS
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Marketing Playbook

LOS DOS DE TAMAULIPAS

Locked plan CDMX Target 18-29 Edit parameters
53% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
3%
18-24
29%
25-34
47%
35-44
18%
45-64
3%
65-
0%
Gender & Interests
74% Male·26% Female
Top Affinities
Cars & Motorbikes33%
Friends, Family & Relationships32%
Music25%
Toys, Children & Baby23%

Fan Concentration — Mexico

1Mexico City
27% of fans
2Guadalajara
15% of fans
3Monterrey
12% of fans
4Queretaro
8% of fans
5Zapopan
7% of fans

Recommended Channels

Instagram
27% of audience reach
Reachable: 453.7K
Engagement: 3.5%
Recommended
34%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
28% of audience reach
Reachable: 465.9K
Recommended
32%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
13% of audience reach
Reachable: 216.8K
Recommended
16%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
33% of audience reach
Reachable: 547.5K
Recommended
18%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram34%Highest concentration of target demo
TikTok32%Peak virality platform for 18-24
YouTube16%Music-video views build awareness; pre-roll ads for event promotion
Spotify18%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

C
Chevrolet
11% fan affinity

11% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

W
Walt Disney
10% fan affinity

10% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

S
Spotify Music
8% fan affinity

8% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

F
Ford
7% fan affinity

7% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

D
Del Records
7% fan affinity

7% of the fanbase shows affinity with Del Records — a natural co-promotion or activation partner.

S
Snap Inc.
6% fan affinity

6% of the fanbase shows affinity with Snap Inc. — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

LOS DOS DE TAMAULIPAS's audience concentrates in the 25-34 bracket (47%). A social-first push on Instagram and TikTok should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (74%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 27% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan