LOS DOS DE TAMAULIPAS
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Marketing Playbook

LOS DOS DE TAMAULIPAS

Locked plan CDMX Target 18-29 Edit parameters
52% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
3%
18-24
29%
25-34
47%
35-44
18%
45-64
4%
65-
0%
Gender & Interests
74% Male·26% Female
Top Affinities
Friends, Family & Relationships33%
Cars & Motorbikes33%
Music24%
Toys, Children & Baby23%

Fan Concentration — Mexico

1Mexico City
29% of fans
2Monterrey
10% of fans
3Guadalajara
13% of fans
4Puebla
12% of fans
5Queretaro
8% of fans

Recommended Channels

Instagram
28% of audience reach
Reachable: 346.5K
Engagement: 6.4%
Recommended
33%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
29% of audience reach
Reachable: 363.1K
Recommended
33%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
13% of audience reach
Reachable: 157.6K
Recommended
16%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
31% of audience reach
Reachable: 386.2K
Recommended
18%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram33%Highest concentration of target demo
TikTok33%Peak virality platform for 18-24
YouTube16%Music-video views build awareness; pre-roll ads for event promotion
Spotify18%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

C
Chevrolet
13% fan affinity

13% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

S
Spotify Music
10% fan affinity

10% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

W
Walt Disney
10% fan affinity

10% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

A
Apple
7% fan affinity

7% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

F
Ford
7% fan affinity

7% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

T
Toyota
6% fan affinity

6% of the fanbase shows affinity with Toyota — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

LOS DOS DE TAMAULIPAS's audience concentrates in the 25-34 bracket (47%). A social-first push on Instagram and TikTok should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (74%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 29% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan