Junior H
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Marketing Playbook

Junior H

Locked plan CDMX Target 18-29 Edit parameters
70% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
7%
18-24
51%
25-34
38%
35-44
4%
45-64
0%
65-
0%
Gender & Interests
65% Male·35% Female
Top Affinities
Cars & Motorbikes39%
Friends, Family & Relationships23%
Toys, Children & Baby19%
Clothes, Shoes, Handbags & Accessories19%

Fan Concentration — Mexico

1Mexico City
35% of fans
2Puebla
13% of fans
3Guadalajara
13% of fans
4Monterrey
9% of fans
5Zapopan
5% of fans

Recommended Channels

Instagram
20% of audience reach
Reachable: 6.9M
Engagement: 19.0%
Recommended
41%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
0% of audience reach
Reachable: 28.2K
Recommended
3%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
8% of audience reach
Reachable: 2.8M
Recommended
18%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
71% of audience reach
Reachable: 23.9M
Recommended
38%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram41%Highest concentration of target demo
TikTok3%Peak virality platform for 18-24
YouTube18%Music-video views build awareness; pre-roll ads for event promotion
Spotify38%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

C
Chevrolet
18% fan affinity

18% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

W
Walt Disney
10% fan affinity

10% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

F
Ford
8% fan affinity

8% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

A
Apple
7% fan affinity

7% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

N
Nike
7% fan affinity

7% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

D
Dodge
7% fan affinity

7% of the fanbase shows affinity with Dodge — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Junior H's audience concentrates in the 18-24 bracket (51%). A social-first push on Instagram and Spotify should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (65%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 35% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan