Junior H
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Marketing Playbook

Junior H

Locked plan CDMX Target 18-29 Edit parameters
70% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
6%
18-24
51%
25-34
38%
35-44
4%
45-64
1%
65-
0%
Gender & Interests
67% Male·33% Female
Top Affinities
Cars & Motorbikes36%
Friends, Family & Relationships23%
Music19%
Toys, Children & Baby19%

Fan Concentration — Mexico

1Mexico City
32% of fans
2Guadalajara
15% of fans
3Puebla
12% of fans
4Monterrey
11% of fans
5Zapopan
6% of fans

Recommended Channels

Instagram
19% of audience reach
Reachable: 6.7M
Engagement: 18.5%
Recommended
40%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
0% of audience reach
Reachable: 28.1K
Recommended
2%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
8% of audience reach
Reachable: 2.9M
Recommended
19%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
73% of audience reach
Reachable: 25.6M
Recommended
39%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram40%Highest concentration of target demo
TikTok2%Peak virality platform for 18-24
YouTube19%Music-video views build awareness; pre-roll ads for event promotion
Spotify39%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

C
Chevrolet
14% fan affinity

14% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

W
Walt Disney
9% fan affinity

9% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

S
Snap Inc.
8% fan affinity

8% of the fanbase shows affinity with Snap Inc. — a natural co-promotion or activation partner.

D
Del Records
8% fan affinity

8% of the fanbase shows affinity with Del Records — a natural co-promotion or activation partner.

N
Nike
7% fan affinity

7% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

F
Ford
6% fan affinity

6% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Junior H's audience concentrates in the 18-24 bracket (51%). A social-first push on Instagram and Spotify should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (67%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 32% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan