Omar Camacho
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Marketing Playbook

Omar Camacho

Locked plan CDMX Target 18-29 Edit parameters
70% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
10%
18-24
55%
25-34
31%
35-44
4%
45-64
0%
65-
0%
Gender & Interests
69% Male·31% Female
Top Affinities
Music40%
Clothes, Shoes, Handbags & Accessories23%
Cars & Motorbikes23%
Sports17%

Fan Concentration — Mexico

1Mexico City
29% of fans
2Guadalajara
17% of fans
3Monterrey
12% of fans
4Puebla
11% of fans
5Zapopan
6% of fans

Recommended Channels

Instagram
18% of audience reach
Reachable: 670.7K
Engagement: 39.1%
Recommended
30%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
30% of audience reach
Reachable: 1.1M
Recommended
37%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
3% of audience reach
Reachable: 109.2K
Recommended
8%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
49% of audience reach
Reachable: 1.8M
Recommended
25%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram30%Highest concentration of target demo
TikTok37%Peak virality platform for 18-24
YouTube8%Music-video views build awareness; pre-roll ads for event promotion
Spotify25%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

S
Spotify Music
17% fan affinity

17% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

D
Del Records
13% fan affinity

13% of the fanbase shows affinity with Del Records — a natural co-promotion or activation partner.

W
Walt Disney
8% fan affinity

8% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

A
Apple
6% fan affinity

6% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

N
Nike
6% fan affinity

6% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

C
Chevrolet
4% fan affinity

4% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Omar Camacho's audience concentrates in the 18-24 bracket (55%). A social-first push on TikTok and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (69%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 29% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan