Chuyin
Home›Chuyin
Marketing Playbook

Chuyin

Locked plan CDMX Target 18-29 Edit parameters
69% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
9%
18-24
53%
25-34
33%
35-44
5%
45-64
1%
65-
0%
Gender & Interests
75% Male·25% Female
Top Affinities
Cars & Motorbikes35%
Friends, Family & Relationships24%
Music22%
Sports21%

Fan Concentration — Mexico

1Mexico City
31% of fans
2Guadalajara
14% of fans
3Puebla
13% of fans
4Monterrey
10% of fans
5Zapopan
6% of fans

Recommended Channels

Instagram
16% of audience reach
Reachable: 453.1K
Engagement: 12.8%
Recommended
32%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
22% of audience reach
Reachable: 625.3K
Recommended
36%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
0% of audience reach
Recommended
0%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
62% of audience reach
Reachable: 1.7M
Recommended
32%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram32%Highest concentration of target demo
TikTok36%Peak virality platform for 18-24
YouTube0%Music-video views build awareness; pre-roll ads for event promotion
Spotify32%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
12% fan affinity

12% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

C
Chevrolet
10% fan affinity

10% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

A
Apple
9% fan affinity

9% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

N
Nike
7% fan affinity

7% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

H
Honda
6% fan affinity

6% of the fanbase shows affinity with Honda — a natural co-promotion or activation partner.

F
Ford
5% fan affinity

5% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Chuyin's audience concentrates in the 18-24 bracket (53%). A social-first push on TikTok and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (75%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 31% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan