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Marketing Playbook

Intocable

Locked plan CDMX Target 18-29 Edit parameters
44% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
2%
18-24
20%
25-34
47%
35-44
24%
45-64
7%
65-
0%
Gender & Interests
38% Male·62% Female
Top Affinities
Friends, Family & Relationships42%
Toys, Children & Baby28%
Music23%
Restaurants, Food & Grocery22%

Fan Concentration — Mexico

1Mexico City
35% of fans
2Monterrey
16% of fans
3Guadalajara
17% of fans
4Puebla
12% of fans
5Queretaro
7% of fans

Recommended Channels

Instagram
13% of audience reach
Reachable: 363.1K
Engagement: 2.2%
Recommended
31%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
8% of audience reach
Reachable: 216.6K
Recommended
23%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
1% of audience reach
Reachable: 32.0K
Recommended
7%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
78% of audience reach
Reachable: 2.2M
Recommended
39%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram31%Highest concentration of target demo
TikTok23%Peak virality platform for 18-24
YouTube7%Music-video views build awareness; pre-roll ads for event promotion
Spotify39%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
12% fan affinity

12% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

S
Snap Inc.
9% fan affinity

9% of the fanbase shows affinity with Snap Inc. — a natural co-promotion or activation partner.

A
Apple
8% fan affinity

8% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

S
Spotify Music
7% fan affinity

7% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

S
Starbucks
6% fan affinity

6% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

C
Chevrolet
6% fan affinity

6% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Intocable's audience concentrates in the 25-34 bracket (47%). A social-first push on Spotify and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (62%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 35% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan