Ozuna
ReggaetonPerreoUrbano LatinoSan Juan
Mexico City Affinity +2% in 90dStreaming +3% in 90d
Global Presence
Monthly Listeners
53.3M
+3% ▲
YouTube Views
29.6B
Rank #32 Global
Spotify Playlist Reach
464.1M
Across editorial + user playlists
Spotify Popularity
90
Rank #40 Global
Instagram
23.1M
TikTok
13.9M
YouTube Subscribers
38.3M
Spotify Followers
41.8M
+2% ▲
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Booking Intelligence — Mexico City
77
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory49
25% weight
Demographic Fit84
20% weight
Social Growth52
15% weight
Strengths
- Mexico City affinity at 1.12, up +2% over 90 days — a strong, bookable base.
- Core demo (18-24, 42%) aligns with arena and festival audiences.
Concerns
- No material red flags in the current data for Mexico City.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,333,782
City Affinity Index
1.12
+2% ▲
Artist Rank in City
#24
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
42%
25-34
42%
35-44
8%
45-64
2%
65-
0%
Gender & Interests
44% Male·56% Female
Top Affinities
Friends, Family & Relationships41%
Clothes, Shoes, Handbags & Accessories27%
Toys, Children & Baby24%
Travel, Tourism & Aviation22%
Analysis
Ozuna's position in Mexico City carries a Booking Confidence Score of 77/100 (green tier). City affinity sits at 1.12 (+2% in 90d), ranking #24 among the artist's cities. The 18-24 bracket (42%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.