Ozuna
ReggaetonPerreoUrbano LatinoSan Juan
Mexico City Affinity -12% in 90dStreaming +0% in 90d
Global Presence
Monthly Listeners
51.6M
+0%
YouTube Views
29.1B
Rank #30 Global
Spotify Playlist Reach
449.9M
Across editorial + user playlists
Spotify Popularity
88
Rank #47 Global
Instagram
22.9M
TikTok
13.8M
YouTube Subscribers
38.2M
Spotify Followers
41.3M
+2% ▲
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Booking Intelligence — Mexico City
71
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory23
25% weight
Demographic Fit85
20% weight
Social Growth52
15% weight
Strengths
- Mexico City affinity at 1.05, up -12% over 90 days — a strong, bookable base.
- Core demo (25-34, 43%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-12% in 90d).
- Streaming momentum is flat-to-declining over the window.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,174,394
City Affinity Index
1.05
-12% ▼
Artist Rank in City
#25
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
42%
25-34
43%
35-44
8%
45-64
1%
65-
0%
Gender & Interests
43% Male·57% Female
Top Affinities
Friends, Family & Relationships37%
Clothes, Shoes, Handbags & Accessories27%
Toys, Children & Baby23%
Travel, Tourism & Aviation22%
Analysis
Ozuna's position in Mexico City carries a Booking Confidence Score of 71/100 (green tier). City affinity sits at 1.05 (-12% in 90d), ranking #25 among the artist's cities. The 25-34 bracket (43%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.