Grupo Marca Registrada
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Marketing Playbook

Grupo Marca Registrada

Locked plan CDMX Target 18-29 Edit parameters
63% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
6%
18-24
41%
25-34
43%
35-44
9%
45-64
1%
65-
0%
Gender & Interests
66% Male·34% Female
Top Affinities
Cars & Motorbikes33%
Friends, Family & Relationships25%
Toys, Children & Baby22%
Music20%

Fan Concentration — Mexico

1Mexico City
33% of fans
2Puebla
12% of fans
3Guadalajara
13% of fans
4Monterrey
9% of fans
5Zapopan
5% of fans

Recommended Channels

Instagram
18% of audience reach
Reachable: 1.3M
Engagement: 1.1%
Recommended
31%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
10% of audience reach
Reachable: 790.7K
Recommended
22%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
15% of audience reach
Reachable: 1.1M
Recommended
20%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
57% of audience reach
Reachable: 4.3M
Recommended
27%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram31%Highest concentration of target demo
TikTok22%Peak virality platform for 18-24
YouTube20%Music-video views build awareness; pre-roll ads for event promotion
Spotify27%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
15% fan affinity

15% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

C
Chevrolet
14% fan affinity

14% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

S
Spotify Music
9% fan affinity

9% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

A
Apple
8% fan affinity

8% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

F
Ford
7% fan affinity

7% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

H
Honda
5% fan affinity

5% of the fanbase shows affinity with Honda — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Grupo Marca Registrada's audience concentrates in the 25-34 bracket (43%). A social-first push on Instagram and Spotify should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (66%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 33% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan