Victor Mendivil
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Marketing Playbook

Victor Mendivil

Locked plan CDMX Target 18-29 Edit parameters
70% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
13%
18-24
57%
25-34
26%
35-44
3%
45-64
1%
65-
0%
Gender & Interests
81% Male·19% Female
Top Affinities
Music34%
Cars & Motorbikes23%
Clothes, Shoes, Handbags & Accessories19%
Camera & Photography14%

Fan Concentration — Mexico

1Mexico City
34% of fans
2Puebla
13% of fans
3Guadalajara
15% of fans
4Monterrey
10% of fans
5Zapopan
5% of fans

Recommended Channels

Instagram
18% of audience reach
Reachable: 1.4M
Engagement: 16.7%
Recommended
31%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
27% of audience reach
Reachable: 2.1M
Recommended
36%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
2% of audience reach
Reachable: 148.4K
Recommended
7%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
52% of audience reach
Reachable: 4.0M
Recommended
26%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram31%Highest concentration of target demo
TikTok36%Peak virality platform for 18-24
YouTube7%Music-video views build awareness; pre-roll ads for event promotion
Spotify26%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

S
Spotify Music
17% fan affinity

17% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

A
Apple
6% fan affinity

6% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

L
Lamborghini
6% fan affinity

6% of the fanbase shows affinity with Lamborghini — a natural co-promotion or activation partner.

W
Walt Disney
6% fan affinity

6% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

T
Toyota
5% fan affinity

5% of the fanbase shows affinity with Toyota — a natural co-promotion or activation partner.

C
Chevrolet
5% fan affinity

5% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Victor Mendivil's audience concentrates in the 18-24 bracket (57%). A social-first push on TikTok and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (81%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 34% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan