Victor Mendivil
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Marketing Playbook

Victor Mendivil

Locked plan CDMX Target 18-29 Edit parameters
71% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
12%
18-24
58%
25-34
27%
35-44
3%
45-64
1%
65-
0%
Gender & Interests
81% Male·19% Female
Top Affinities
Music36%
Cars & Motorbikes22%
Clothes, Shoes, Handbags & Accessories19%
Sports14%

Fan Concentration — Mexico

1Mexico City
31% of fans
2Guadalajara
17% of fans
3Monterrey
12% of fans
4Puebla
12% of fans
5Leon
4% of fans

Recommended Channels

Instagram
17% of audience reach
Reachable: 1.6M
Engagement: 19.9%
Recommended
30%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
25% of audience reach
Reachable: 2.3M
Recommended
35%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
2% of audience reach
Reachable: 153.4K
Recommended
7%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
57% of audience reach
Reachable: 5.2M
Recommended
28%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram30%Highest concentration of target demo
TikTok35%Peak virality platform for 18-24
YouTube7%Music-video views build awareness; pre-roll ads for event promotion
Spotify28%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

S
Spotify Music
15% fan affinity

15% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

D
Del Records
10% fan affinity

10% of the fanbase shows affinity with Del Records — a natural co-promotion or activation partner.

F
Fortnite
7% fan affinity

7% of the fanbase shows affinity with Fortnite — a natural co-promotion or activation partner.

L
Lamborghini
6% fan affinity

6% of the fanbase shows affinity with Lamborghini — a natural co-promotion or activation partner.

W
Walt Disney
6% fan affinity

6% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

N
Nike
6% fan affinity

6% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Victor Mendivil's audience concentrates in the 18-24 bracket (58%). A social-first push on TikTok and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (81%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 31% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan