Tito Double P
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Marketing Playbook

Tito Double P

Locked plan CDMX Target 18-29 Edit parameters
65% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
5%
18-24
45%
25-34
40%
35-44
8%
45-64
1%
65-
0%
Gender & Interests
80% Male·20% Female
Top Affinities
Cars & Motorbikes29%
Friends, Family & Relationships23%
Music23%
Clothes, Shoes, Handbags & Accessories23%

Fan Concentration — Mexico

1Mexico City
33% of fans
2Puebla
13% of fans
3Guadalajara
13% of fans
4Monterrey
9% of fans
5Zapopan
6% of fans

Recommended Channels

Instagram
18% of audience reach
Reachable: 4.2M
Engagement: 3.9%
Recommended
29%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
25% of audience reach
Reachable: 5.9M
Recommended
33%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
10% of audience reach
Reachable: 2.2M
Recommended
15%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
47% of audience reach
Reachable: 10.7M
Recommended
23%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram29%Highest concentration of target demo
TikTok33%Peak virality platform for 18-24
YouTube15%Music-video views build awareness; pre-roll ads for event promotion
Spotify23%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
13% fan affinity

13% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

S
Spotify Music
11% fan affinity

11% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

C
Chevrolet
11% fan affinity

11% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

A
Apple
9% fan affinity

9% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

N
Nike
9% fan affinity

9% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

A
Adidas
7% fan affinity

7% of the fanbase shows affinity with Adidas — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Tito Double P's audience concentrates in the 18-24 bracket (45%). A social-first push on TikTok and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (80%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 33% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan