Tito Double P
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Marketing Playbook

Tito Double P

Locked plan CDMX Target 18-29 Edit parameters
65% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
5%
18-24
44%
25-34
41%
35-44
9%
45-64
1%
65-
0%
Gender & Interests
80% Male·20% Female
Top Affinities
Cars & Motorbikes29%
Music27%
Clothes, Shoes, Handbags & Accessories22%
Friends, Family & Relationships22%

Fan Concentration — Mexico

1Mexico City
30% of fans
2Guadalajara
15% of fans
3Monterrey
11% of fans
4Puebla
11% of fans
5Zapopan
6% of fans

Recommended Channels

Instagram
17% of audience reach
Reachable: 4.3M
Engagement: 5.3%
Recommended
29%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
24% of audience reach
Reachable: 6.0M
Recommended
32%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
10% of audience reach
Reachable: 2.4M
Recommended
15%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
49% of audience reach
Reachable: 11.9M
Recommended
24%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram29%Highest concentration of target demo
TikTok32%Peak virality platform for 18-24
YouTube15%Music-video views build awareness; pre-roll ads for event promotion
Spotify24%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
11% fan affinity

11% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

C
Chevrolet
9% fan affinity

9% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

A
Apple
8% fan affinity

8% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

N
Nike
8% fan affinity

8% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

D
Del Records
7% fan affinity

7% of the fanbase shows affinity with Del Records — a natural co-promotion or activation partner.

S
Spotify Music
7% fan affinity

7% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Tito Double P's audience concentrates in the 18-24 bracket (44%). A social-first push on TikTok and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (80%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 30% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan