Neton Vega
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Marketing Playbook

Neton Vega

Locked plan CDMX Target 18-29 Edit parameters
68% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
7%
18-24
50%
25-34
37%
35-44
6%
45-64
1%
65-
0%
Gender & Interests
87% Male·13% Female
Top Affinities
Music40%
Cars & Motorbikes31%
Clothes, Shoes, Handbags & Accessories19%
Friends, Family & Relationships16%

Fan Concentration — Mexico

1Mexico City
34% of fans
2Puebla
13% of fans
3Guadalajara
14% of fans
4Monterrey
9% of fans
5Zapopan
5% of fans

Recommended Channels

Instagram
15% of audience reach
Reachable: 1.2M
Engagement: 13.2%
Recommended
28%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
15% of audience reach
Reachable: 1.2M
Recommended
27%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
11% of audience reach
Reachable: 877.2K
Recommended
17%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
59% of audience reach
Reachable: 4.8M
Recommended
28%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram28%Highest concentration of target demo
TikTok27%Peak virality platform for 18-24
YouTube17%Music-video views build awareness; pre-roll ads for event promotion
Spotify28%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

S
Spotify Music
20% fan affinity

20% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

C
Chevrolet
11% fan affinity

11% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

A
Apple
10% fan affinity

10% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

N
Nike
7% fan affinity

7% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

W
Walt Disney
7% fan affinity

7% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

F
Ford
6% fan affinity

6% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Neton Vega's audience concentrates in the 18-24 bracket (50%). A social-first push on Instagram and Spotify should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (87%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 34% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan