Chino Pacas
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Marketing Playbook

Chino Pacas

Locked plan CDMX Target 18-29 Edit parameters
70% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
7%
18-24
51%
25-34
37%
35-44
5%
45-64
1%
65-
0%
Gender & Interests
80% Male·20% Female
Top Affinities
Cars & Motorbikes39%
Music21%
Sports21%
Clothes, Shoes, Handbags & Accessories20%

Fan Concentration — Mexico

1Mexico City
35% of fans
2Guadalajara
16% of fans
3Puebla
12% of fans
4Monterrey
11% of fans
5Zapopan
6% of fans

Recommended Channels

Instagram
10% of audience reach
Reachable: 841.4K
Engagement: 2.9%
Recommended
24%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
23% of audience reach
Reachable: 1.9M
Recommended
34%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
6% of audience reach
Reachable: 462.7K
Recommended
12%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
62% of audience reach
Reachable: 5.1M
Recommended
30%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram24%Highest concentration of target demo
TikTok34%Peak virality platform for 18-24
YouTube12%Music-video views build awareness; pre-roll ads for event promotion
Spotify30%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

C
Chevrolet
12% fan affinity

12% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

N
Nike
10% fan affinity

10% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

W
Walt Disney
9% fan affinity

9% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

H
Honda
9% fan affinity

9% of the fanbase shows affinity with Honda — a natural co-promotion or activation partner.

A
Apple
8% fan affinity

8% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

F
Ford
6% fan affinity

6% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Chino Pacas's audience concentrates in the 18-24 bracket (51%). A social-first push on TikTok and Spotify should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (80%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 35% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan