Carín León
Home›Carín León
Marketing Playbook

Carín León

Locked plan CDMX Target 18-29 Edit parameters
59% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
4%
18-24
35%
25-34
49%
35-44
12%
45-64
1%
65-
0%
Gender & Interests
40% Male·60% Female
Top Affinities
Friends, Family & Relationships36%
Toys, Children & Baby28%
Cars & Motorbikes26%
Clothes, Shoes, Handbags & Accessories19%

Fan Concentration — Mexico

1Mexico City
35% of fans
2Guadalajara
13% of fans
3Monterrey
7% of fans
4Puebla
11% of fans
5Queretaro
9% of fans

Recommended Channels

Instagram
16% of audience reach
Reachable: 3.5M
Engagement: 1.0%
Recommended
28%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
18% of audience reach
Reachable: 4.0M
Recommended
29%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
13% of audience reach
Reachable: 2.7M
Recommended
17%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
53% of audience reach
Reachable: 11.5M
Recommended
26%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram28%Highest concentration of target demo
TikTok29%Peak virality platform for 18-24
YouTube17%Music-video views build awareness; pre-roll ads for event promotion
Spotify26%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
14% fan affinity

14% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

C
Chevrolet
10% fan affinity

10% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

A
Apple
8% fan affinity

8% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

S
Spotify Music
6% fan affinity

6% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

N
Nike
6% fan affinity

6% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

S
Starbucks
6% fan affinity

6% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Carín León's audience concentrates in the 25-34 bracket (49%). A social-first push on TikTok and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (60%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 35% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan